Geospatial data matters when visualizing and understanding your market or deciding on a new location.
Our globally consistent and comparable data can be used in the Retail & Real Estate industry for:
· Location Analysis
The best location concept will never be successful if for example the target group is not reached, or if there is no further growth potential or simply the travel distances are too far for customers. Our data help retailers determine the best location as well as the right location concept for their target group by using socio-demographic, socio-economic, purchasing power and mobile trace data.
· Competitor Analysis
With our comprehensive data portfolio, retailers better understand how their competitors are performing in relation to their own stores and what key differentiating actions to take in order to improve market share. Our data provide a visual understanding of the market and client’s competitiveness and customer loyalty.
· Customer Analysis
Greater insight into customers and their purchasing patterns is crucial for the Retail & Real Estate industry. Our data makes it possible to characterise customers through socio-demographic and socio-economic data, including consumer styles and their online-shopping affinity.
· Logistics Planning
With the use of our mobile trace and political risk data, we help our clients better manage delivery routes while proactively minimising risk to their supply chain. This supports our clients’ needs for optimizing their time-to-market, just-in-time delivery and stock-on-demand strategies.
· Targeted Marketing Campaigns
Our clients leverage our data to gain a deeper understanding of their customers and target group. As a direct result, our clients are able to develop and deploy more effective marketing campaign strategies, reducing scatter loss and reducing costs.
Sample of a thematic map.
Data products that fit the needs of the Retail & Real Estate industry:
- Purchasing Power
- Consumer Styles
- Online-Shopping Affinity
- Sociodemographic Data
- Socioeconomic Data
- Mobile Trace Data
- Political Risk Data
The data can be supplied in the following formats which allow easy loading to most database platforms:
- Tab delimited file (TXT)
- Access database (MDB)
- Excel (xls)